Marketing Manager Brand Strategist Ecommerce Marketing Agency Leadership Product Launches

Leading Brand Strategy and Ecommerce Marketing for 100+ Product Launches

Founded Principium Studio and served as Marketing Manager and Brand Strategist — directing go-to-market strategies, brand identity systems, product launch campaigns, creative direction, and ecommerce marketing for consumer brands across Amazon, retail, and digital channels.

Director of Marketing · Marketing Manager · Brand Strategist

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0+ Product Launches Directed
$80M+ Client Revenue Supported
0 Agency Scaled To
9 Yrs April 2017 – 2026
Role Marketing Manager / Brand Strategist / Project Manager
Timeline April 2017 – April 2026 (9 Years)
Channels Amazon, Shopify, Retail (Target, Walmart, Costco), DTC
Focus Brand Strategy, Ecommerce Growth, Product Launches, Creative Direction
01 The Agency

Founded and scaled a brand strategy agency from zero to an 8-person operation

Principium Studio was built from scratch as a full-service brand strategy and ecommerce marketing agency serving Amazon sellers and consumer product companies. Starting with zero clients, zero team, and zero infrastructure — the agency grew to an 8-person operation within 2.5 years, generating six-figure revenue while delivering strategic marketing leadership across dozens of brands.

As the founder and Marketing Manager, every system, workflow, client relationship, and creative direction decision ran through this role — from hiring and onboarding team members to presenting brand strategies to CEOs and cross-functional stakeholders.

0 Team built in 2.5 years
6-Fig Studio revenue generated
0+ Product launches directed
$80M+ Client revenue supported / yr
02 The Role

Marketing leadership across brand, launch, creative, and growth

This was not a single-function marketing role. It spanned brand strategy, go-to-market planning, ecommerce execution, creative direction, stakeholder management, team leadership, and business operations — the full scope of what a Marketing Director or Marketing Manager does inside a growing company, applied across a portfolio of brands simultaneously.

1

Go-to-Market Strategy & Product Launches

Directed go-to-market strategies for 100+ product launches across Amazon, retail, and digital channels. Aligned positioning, messaging, and launch timing with brand stakeholders and cross-functional teams.

2

Brand Identity & Positioning

Led brand strategy sessions with CEOs and leadership teams — defining positioning, refining messaging, directing visual identity, and creating the brand systems that drove long-term recognition and conversion.

3

Creative Direction & Marketing Assets

Directed creative teams on product listing imagery, packaging design, brand standards, ad creatives, and marketing assets — ensuring every touchpoint connected strategy to customer perception.

4

Conversion Optimization & Ecommerce Performance

Optimized product pages, listing content, and marketing messaging systems for conversion. Delivered 40%+ conversion rates on key SKUs through data-driven positioning and creative execution.

5

Market Research & Competitive Analysis

Conducted market research and trend analysis to inform every major launch — identifying audience insights, competitive gaps, and keyword opportunities that drove stronger positioning and first-to-market advantages.

6

Team Leadership & Operations

Hired, onboarded, and led an 8-person team. Managed vendor relationships, client communication, workflow systems, project timelines, and financial operations while maintaining high creative and strategic standards across all accounts.

Featured Brands

Brands Built, Launched, and Grown

A selection of consumer brands across Amazon, retail, and DTC channels that I led marketing strategy and execution for.

Zulay Kitchen
Kitchen / Amazon / Retail View on Principium →

Zulay Kitchen

Led brand strategy with Zulay Kitchen's CEO and cross-functional teams — refining positioning, messaging, and visual direction that helped the brand achieve massive ecommerce growth and retail expansion.

$80M+ Client Revenue Supported
8-Fig Total Business Scale
3x Retail Doors (Target, Walmart, Costco)
Scope: Brand Strategy Positioning Creative Direction Marketing Assets Stakeholder Leadership
"Principium creates beauty and professionalism with simple touches that go a long way. I've never accomplished so much with a design agency before." — Aaron Cordovez, Co-Founder, Zulay Kitchen
ClimbOn Performance Skincare
Sports Performance / Amazon / DTC View on Principium →

ClimbOn

Directed product page optimization, creative messaging, and marketing assets for this sports performance skincare brand — delivering data-driven conversion improvements and a brand identity system that stood out across Amazon and DTC channels.

40%+ Conversion Rates on Key SKUs
Full Brand Identity System
Amazon + DTC Channel Growth
Scope: Creative Direction Listing Optimization Conversion Strategy Brand Identity
"I have worked with dozens of designers and design agencies during my career in consumer goods marketing, and Principium stands at the top of my list for a reliable, responsive, high quality, thoughtful, efficient, and strategic design. The quality of the work is absolutely impeccable. They go above and beyond with thoroughness in the project deliverables and files." — ClimbOn Client
CGK Unlimited Bedding
Bedding / Home Goods / Amazon Visit CGK Website →

CGK Unlimited

Led targeted audience listing optimizations and brand positioning strategy for this Amazon bedding brand — aligning creative assets, messaging, and keyword positioning to directly drive measurable sales growth and audience expansion.

50% Sales Increase
Amazon Top Category Positioning
Full Listing Overhaul
Scope: Amazon Strategy Listing Optimization Brand Positioning Audience Strategy
Capabilities

Marketing Skills Applied at Principium

Brand & Positioning

  • Brand strategy
  • Competitive positioning
  • Messaging frameworks
  • Go-to-market planning
  • Brand identity direction

Ecommerce & Amazon

  • Amazon marketplace strategy
  • Listing optimization
  • Keyword strategy
  • Product storytelling
  • Retail expansion

Creative Direction

  • Packaging design oversight
  • Listing imagery direction
  • Brand standards creation
  • Marketing asset production
  • Campaign creative

Leadership & Operations

  • Team hiring & management
  • Vendor coordination
  • Project management
  • Client strategy leadership
  • Agency operations
Tools
Amazon Seller Central Adobe Creative Suite Shopify Google Analytics Monday.com Meta Ads Google Ads Helium 10 Email Marketing Brand Strategy Frameworks

See the full body of work

Visit Principium Studio to see the full portfolio of brand work, case studies, and client results.

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